Every blogger knows the importance of SEO in the field of blogging. How important optimization is to drive traffic to the blog and also to get indexed in the search results. The whole process involves a lot of daily tasks that are needed to performed on the daily basis. Here is a checklist of all such tasks, which you don’t want to miss out on any of them.
Search Engine Optimization (SEO) is the art of getting a website to work better with search engines like Google, Yahoo, Bing and others. SEO is the process of increasing the amount of visitors to a web site by ranking high in the search results of a Search Engine.
The higher a web site ranks in the results of a search, the greater the chance that the site will be visited by a user.
Here in this article we are discussing Why Your Business Website Needs Search Engine Optimization?
1. Using H1 H2 and H3 Tags
Make sure that all your important keywords and key phrases are in H1, H2 and H3 tags. These tags are identified by the search engines as the most important part of your article or in other words text in these tags tell the search engine’s robot, what the article is all about, so obviously you would love to stuff keywords/keyphrases in these tags.
2. Bold and Italic Tags
Well same goes with these tags, so do put in your keywords and key phrases in these tags as well. According to a research done by SeoMoz , Google gives slightly more priority to Italic tags than Bold tags, so in case you don’t want to irritate your readers with bold texts you can opt Italic tags.
3. Alt Attribute of Images
Images speak thousand words, but for search engine robots they don’t, until you have written something in the image’s Alt attribute, because that’s what tells the robot what the image is about. So do stuff the keywords in Alt attributes of all images that you use in the article.
4. Share on Social Media
First three steps are the processes of basic optimization and making your article SEO ready. But after that you need to promote your article as well. The best means of doing it is perhaps sharing your article on Social Media like Twitter, Facebook etc. If you have a strong network then your article is bound to get viral.
Do Read :-
- 7 Best Useful Social Media Tools To Increase Network
- Useful Tips To Use Twitter Effectively
- How to Increase Digg Followers? [Some Tips]
5. Article Submissions
Submit your article to sites like Digg, StumbleUpon, Delicious, Reddit etc. There are many article directories where you can submit your article and get it linked back to your blog like Ezine, ArticleBase etc. In my later posts I will come out with a list of such directories soon.
6. Commenting
Make it a habit of commenting to atleast 5 same niche blogs everyday. Look out for some do follow blogs and comment on them regularly. It helps in getting noticed by fellow bloggers and also by the reader community.
Why you need SEO?
Five reasons on why you need SEO strategy :-
1. SEO can help you achieve your business goals
The internet is a huge market place and if your web site ranks higher you are bound to get your potential clients and customers. Because search engines are often the starting place for a product search by a buyer.
2. Brand Visibility/Findability
About a quarter of all web searches contain a brand term, such as a product or a company name, either on its own or by combining generic keywords. Also when a consumer add brand terms to generic searches, it is a great indicator of purchase intent.
3. Paid search is becoming more expensive
There is a greater competition in paid searches these days, which means CPC i.e Cost Per Click have increased in many sectors to such a point where there is limited scope of profit. Your ability to generate ROI depends on how well you convert traffic to customers.
4. People prefer natural search results
User tend to choose natural search results in preference to the paid search listings. According to the recent figures for selection of natural search were 60.8% for Yahoo and 72.3% for Google. For experienced users this figures tends to increase. So its quite clear that even after paying up for search you might not get traffic.
5. SEO helps you build a better website
It helps you to build a better user interface giving your user exactly what is needed for also it boosts your organic search listings.
