The top dogs of downhill have been united around the table, and they aren't here to mess about...
Priding itself on bringing together Downhill Mountain Biking's most talented and charismatic riders outside of the tape, on tracks tailored for madness; Steel City Media and Creative Concept bring you the much anticipated feature film 'GAMBLE'.
Narrated by the infamous Alan Ford, and with a killer soundtrack featuring the likes of Arctic Monkeys & Boney M... 'GAMBLE' is about going all in.
The Fastest Riders
Where it all begins — bringing together both the world’s fastest riders and the fan favourites for a film that will be talked about for years to come.
Outside The Tape
Removing the confines of racing gives us a blank canvas to reveal the raw speed and true personalities at the top of the game. Racers like you’ve rarely seen them before.
Across The Globe
'Gamble' will take viewers on a whirlwind tour of the hottest riding locations on the planet, tailored for each rider to be a true showcase of their abilities.
Killer Soundtrack
The greatest films are nothing without a soundtrack to match. A playlist that'll get everyone who watches 'Gamble' psyched to ride.
Actors
- JOSH BRYCELAND
- LOÏC BRUNI
- BROOK MACDONALD
- STEVE PEAT
- FINN ILES
- SAM BLENKINSOP
- CRAIG EVANS
- CONNOR FEARON
- PHIL ATWILL
- MARK WALLACE
- GREG MINNAAR
The Dealers
Best known for their unique and recognisable take on World Cup Downhill exploits, Joe Bowman and Aaron Bartlett represent the pinnacle of Downhill action cinematography and their close forged personal relationships with the sport's elite allow for top notch story telling.
Joe Bowman — Steel City Media
Creator and producer of "This Is Peaty" and current Santa Cruz Syndicate team videographer. Original Co-creator and pioneer of the much copied but never equaled RAW edits. Clients include Maxxis Tyres, Monster Energy, Shimano, Hope Technology, Fox Suspension, Cotic Bikes, ENVE, Fox Head, Volvo and Clif Bar.
Aaron Bartlett — Creative Concept
Creator and producer of "Bruni and Vergier Against the World" with past feature film productions including "Foot out Flat Out" 1+2, "Life on Wheels" and "A Life Worth Winning". Clients include Specialized, Red Bull France, 100%, SRAM, Lizard Skins, Vital MTB, Joystick Components, 661, Lapierre and Juice Lubes.
Bringing in two of the best MTB photo documentarians, Sven Martin and Duncan Philpott to catalog the chaos and for all location shooting to provide a comprehensive image library for both editorial and your commercial and social outputs.
Sven Martin
One of the most travelled, respected and influential photographers currently in action sports working the UCI World Cup, Enduro World Series, Crankworx World Tour and other major international cycling events balanced with adventure travel editorial features.
Duncan Philpott
Part of the new breed of creative youth. To quote Sven, "It's a good job he can't hustle otherwise I'd be in trouble." Studied Maths at Sheffield University. He'll be handling accounts. Clients include: Nike, H&M, Red Bull, Monster Energy, Chain Reaction Cycles, Madison, Intense Cycles, Vital Mtb and Fox Head.
With Gamble we're bringing the high rollers to the table.
Players
The riders have been hand-picked due to their personalities and accolades both on and off the bike. Missing from recent years—the sports fastest and most influential riders featured in mind blowing locations across the globe.
The Plan
With lofty goals for this groundbreaking and long awaited feature film we are bringing together the world's best Downhill riders, plus a few Enduro and Freeride favourites for good measure; this is how we will turn heads.
Our driving influences are a mixture of classic London mobster films, think Lock Stock and Snatch, plus the segment nature of past MTB and current ski/skate films that are typically tied together with a loose but imaginative narrative.
Shot in true 4K on an array of the latest cinema ready equipment.
Marketing
We fully believe in creating much more than just a film, but a brand that fans feel they can become a part of, interacting with them across a multitude of platforms, engaging and building anticipation levels right up to the release date. Athletes and brands will be a key part of the strategised and planned social media rollout.
With our background in marketing projects to the masses there's going to be no shortage of noise made about this film.
Full Marketing Schedule coming soon...
- Dedicated behind the scenes videographer to produce an 8 part series, documenting production.
- Partnerships with an array of Global print productions to run multi page feature length stories and rider profiles during filming and post release.
- 'Quick Hits', 15 second instagram/social media teasers throughout production showcasing a standout feature or shot.
- POV runs from all athletes, showcasing their location/trail.
- Subtle yet eye catching, unique and iconic imagery from Sven and Duncan to be released throughout production on social media and web outlets, with riders updating their Facebook profile pictures and other Social media timeline images on their athlete pages to build up their character's profile before release.
- Partnership with leading MTB and wider action sports websites to document and promote the film during pre and post production.
- Custom poker chips with athlete's image engraved to be distributed freely, amongst other guerrilla promotional material...
- Worldwide premier tour.
Testimony dates
| Location | Date |
|---|---|
| Sheffield, GB | April 13th |
| Lake District, GB | April 21st |
| Losinj, HR | April 19th |
| Morzine, FR | April 26th |
| Queenstown, NZ | April 27th |
| Santa Cruz, USA | May 3rd |
| Whistler, CA | May 5th |
All In...
It’s time to weigh up your hand. Your password allows you to access this website anytime, anywhere in case you need to review or show your colleagues whilst on the move.
Luckily our paths are probably going to cross a few times during the season so we can catch up in person, but if you'd like to get in touch, don't hesitate to give us a shout:
- Joe Bowman +44 7731962364
- [email protected]
- Aaron Bartlett +44 7817322302
- [email protected]
2016 has only just begun, but as we all know time moves fast and we'd love to secure support early so that we can hit the ground running and focus purely on producing this film early 2017. Please don't hold back on contacting us for any more information, suggestions or ideas on how we could work together to bring 'Gamble', to life.
Cheers.
P.S. If you are interested in learning about more films with elements of excitement, we recommend visiting the TopKasynoOnline website of our friend Milan Rabszski.