Content is King

For the past decade or so, Google is the forerunner in the search engine market . There are lots of competitors to Google though. Search Engines like Bing, Yahoo!, and Ask.com are trying their best to break into Google’s market share. Things could change soon if the other search engines begin to get their act in properly and this decade could see a lot of changes creeping in.

Google uses many factors to rank a site. Some of these are relevance of content in the site, popularity of the site and trustworthiness of the site. If you have these three factors incorporated in the site, you will be paid with good search engine results . The content of your web page should thus be relevant to the keyword one is searching for. The popularity of your web page is measured through the number of inbound links to your site from other sites. Factors like link weight as well as the age of your website determine the trustworthiness of your site.

Here are some of the factors used by Google in ranking your webpage in detail:

1. Relevance

When a user enters a particular keyword in the search engine , Google analyses how much relevant those keywords are according to the content in your website. So, if the same keywords that are entered by the user actually exists a number of times in your site as well, you will have a better Search Engine ranking. Relevancy increases, if you have the keywords right in the title of your page.

2. Popularity

The popularity of your site is determined by the number of web pages which link back to your site in the web. If you have other sites which link back to your site, then the popularity increases. Every link adds to the popularity of a website.

3. Trust

If you have more websites linking to you, you have more popularity. Yet, how does Google know the trustworthiness of your site? If the links directing towards your site come from sites that are popular themselves, then the trustworthiness of your site increases. Also, as your website ages, it gathers more trustworthiness. So, old web sites and web pages fare better in search engine results . Also, domain names like .edu or .gov hold much more weight. Your trust factor might get hurt too if most of the links directing to your site are from sites that can’t be trusted themselves.

4. Don’t forget to have good quality content

As it is important to have better Search Result Rankings , it is also essential to have quality content in the site. Though you can attract plenty of visitors to your sites through methods of paid advertising, it is only through good quality content on the website that you will be able to make these visitors stay.

Good quality content will also ensure that your site gets a good Search Engine Result . You could sprinkle in the content of your website with some outbound links to other websites and this link building procedure helps in gaining good search engine results. Remember though, that too much of outbound links is detrimental. The content on your page should be original, desirable and would have the necessary keywords.

About the author : Diana Maria is a blogger and a writer. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on plaster Walls (How to repair plaster Walls) attracted her attention. These days she is busy in writing an article on most expensive wedding dress .