A New Recommendation Bar Plugin for Websites Launches by Facebook
Facebook launches the Recommendations Bar, a new social plug-in that helps people find articles based on what their friends like and share from your site. As a person reads an article, a small pop-up surfaces at the bottom of the screen highlighting recommended articles and prompting them to like the page. Recommendations are based on content that friends have explicitly liked and shared in your app or website.
Just as how the Like button works now, when a person likes an article using the Recommendations Bar, a story is published back to their timeline and friends’ news feed.
Sites such as Mashable, Wetpaint, and The Mirror are using the Recommendations Bar today. In early tests, sites are seeing 3x the click through on the stories it recommends than through the Recommendations Box.
As with all of facebook social plugins, integration is easy and takes just a few lines of code. Simply configure the plug-in, copy the code and paste it on your site. The functionality also available as part of the Facebook for WordPress plug-in. facebook recommend you include Open Graph markup on your articles Facebook can properly display them on the site.
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