Coors beer paid woman $1,000 for ‘inserting’ advertising in her dreams

The woman, who is a travel writer named Bobbi Gould, said she responded to a Craigslist ad that claimed a brand was willing to pay people $1,000 just to sleep.

Gould and her boyfriend responded to the ad and were ushered into a Los Angeles warehouse where more than a dozen volunteers were hooked up to brain-monitoring equipment as Coors salespeople watched.

Gould and the other subjects were instructed to watch a video featuring Coors products amid waterfalls and jungle scenery., and were instructed to try to fall asleep while listening to the audio of the video they just watched. Over the next eight hours, the travel writer said that she did, in fact, have a series of Coors dreams.

“I had one where I was in a jumper jumping with Coors products. In another, I was on a plane throwing cans of Coors on people and they were cheering me on,” Gould said, according to Futurism.

After the sleep session, the travel writer said she and her colleagues were led into a focus group where they were made to discuss the experience, which she said made them feel like lab rats.

“They were trying to implant Coors in our brainsGould said.

This alleged test isn’t the first we’ve heard about Coors’ efforts to insert ads into dreams.

In June 2021, Science Magazine reported that Coors, along with others including Xbox and Burger King, were working with scientists to design advertisements in volunteers’ dreams using audio and video.

The Science report also noted that 40 dream researchers signed an open letter calling for the regulation of targeted dream incubation experimentslike Coors.

They said that while this type of dream manipulation is currently voluntary, it’s easy to imagine a world in which smart speakers (40 million Americans currently have them in their bedrooms) become passive and unconscious advertising tools for the overnight, with or without our permission.