Pillar Post – The one which brings you immense traffic, backlinks etc. It is natural for bloggers like us to think of writing such posts everyday, but its not practical though to write such posts everyday. Writing a pillar post involves lot of research, optimization, effort and most importantly many other subsidiary posts also .
Here is how we think a pillar post could be written.
1. Keyword Research
The very first step towards writing a pillar post is to do keyword research . This process involves identifying keywords with large traffic and low competition and also related to your niche. You can do such keyword research on Google Keyword Tool also.
2. Writing Quality Article
After doing keyword research, the next step would be to write a quality article on those keywords. You might need to do some research for that too. The following post might be useful for you in this process.
3. Optimizing The Article
The article that you have written after identifying suitable keyword should be optimized. This is a whole process of search engine optimization , you can read the following for further detail in this regard.
4. Writing subsidiary Posts
After completing above steps, you should now write subsidiary posts i.e the posts directly or indirectly involves those keywords that you identified in step1. In these posts you should link to the post that you wrote in step2 with the anchored text being those keywords.
You should also write such posts on other blogs as a guest author too.
5. Promote the Posts
The last step is to promote all these posts online. There are many ways to do so, namely article submissions, commenting on niche blogs, link building , promoting on social media etc. Following posts might be useful in this regard.
- A Few More Link Building Tips
- 7 Best Useful Social Media Tools To Increase Network
- 4 Best Tips To Use Social Media To Promote Blog
Do share your views with us
