A website is a powerful tool for promoting any business venture. Many people have put up websites for promoting their fitness businesses. However, merely having a site is not enough; you need to find a way of attracting traffic to it. The following are some tips that can help you drive lots of traffic to your site.
1. Joint ventures
Joint ventures are some of the most effective ways of generating traffic for your site. To take advantage of this promotion method, you need to have information products. For instance, you might want to use an eBook to drive targeted traffic to your site. First, you will need to find prospective joint venture partners who are ready to distribute your eBook at no cost to their subscribers. Alternatively, you could find joint venture partners who are willing to resell your product for a share of the profits.
When looking for JV partners, you should focus on the following categories of people.
- Newsletter publishers
- Product developers
- Owners of high traffic sites
Commit yourself to getting in touch with a few prospective JV partners every week. As the number of your partners increases, so will your subscribers and your sales.
The secret of success in joint ventures is offering highly focused, unique and valuable information which is tailored for the needs of the market. Joint ventures are a very powerful way of leveraging your cash, time and efforts.
2. Publish articles online
There are numerous online publications with thousands of subscribers that would be willing to publish any unique and relevant article. The great thing about having your articles published online is that they could remain there for months or even years. To get targeted traffic to your site, you need to make sure that all your articles contain a link back to your site. Besides generating traffic, having your articles online will also position you as an authority in your industry. Publishing articles online has played a leading role in driving traffic to my coupon site which promotes meal plans such as Bistro md and weight watchers.
3. Paid advertising
Paid advertising is a great strategy for ‘buying’ subscribers, and then later converting them to customers. There are several methods of testing if an ad was profitable or not.
- Offer free give-a-ways and then check the conversion percentage
- Use the ad to direct individuals to a sales letter and then establish your conversion percentage
- Combine the two methods. Have a sales letter which offers a free eBook or mini-course in return for contact information. With available tracking tools, you will be able to know how many people actually visited your site, as well as the number that opted-in.
4. Website optimization
Optimization will ensure that your site has a good search engine ranking. The first step in website optimization is finding out which keywords are most appropriate for the traffic you want to attract or your industry. Keywords refer to the words or phrases which your prospects are likely to use when searching for your product or service online. There are several tools online that can help you generate a number of suitable keywords.
Once you have chosen your keywords, you should then create meta tags on all your site’s pages. Make sure your main keywords appear in your titles, descriptions, as well as in the body of your text on every page.
5. Link building
Getting a good number of links pointing back to your site can enhance your search engine rankings significantly. However, before linking with any site, you need to first establish the relevance and quality of the site. You will improve your ranking more if you link to high traffic sites which are thematically related to yours. Some of the tools which can be used to verify the quality of a site include Alexa and Google’s PageRank tool.
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Charles Mburugu writes regularly on internet marketing and social networks. He is currently contributing to a coupon site which offers Bistro md special code and weight watchers promotion code . He also writes about coupon offers at discount blogs that share weight watchers discounts and Bistro md promo codes.
