Twitter marketing is not so unrelated to more traditional online marketing as we may think. I find it interesting I see myself using the description, “more traditional”, when I am talking about the core of online marketing – SEO (search engine optimisation). While SEO focuses on making sure we have the right terms (keywords) in the right places in our website design, ironically, it is a very good way to understand how to use Twitter correctly to market ourselves, or our business. The best marketing is natural content. Marketing is not even marketing anymore. Marketing is the development, creation and distribution of good content and branding. Here is a look at how SEO and Twitter are very related.
- SEO. If we ask ourselves what is most important to the way Google searches the Internet and decides what is relevant for a search, we can get down to the basics of Internet-based marketing. Just like a library, we use words to find what we are looking for. Google uses words to help us what we are looking for. This is the essence of online marketing – words. With good SEO we are walking through a step-by-step process of organizing what words we are using when disseminating our personal or business information. SEO uses a retro-planning perspective to specifically focus on specific words appropriate for what we do.
- Twitter. Twitter is famous, and a lot of businesses are using it, but do we really know what it is? Twitter is an online website, or even better, it is an application that allows a profile to share limited information with other profiles. The interesting to twist to Twitter is the information we share is with those who choose to follow us. The means they must first show an interest in us before they can see our information. If you are following 100 people, how can you possibly be taking in all that information?
- Content Management. What does content management mean? Let’s think of it first, in the total of the content we distribute. If we are in the business of house painting, we need to make sure all of our distributed content stays relevant to that. Deeper and more detailed management requires us to manage the terminology we use. This makes sense for both search engines and people. When we use one term, we have a specific meaning. We don’t need to use several terms for a specific meaning, and we don’t need to mix terms for when we are discussing a particular issue.
- Search Engines. Search engines see the terminology we use. That is how they give value and understand content. This makes obvious sense. When are managing our content from both broad and detailed perspectives, we are very conscious of our content, and the terminology we use. This is how we should approach Twitter, and is the way we approach SEO.
Online marketing is a very step-by-step process to be effective. How can we approach oceans of potential clients and oceans of potential information without taking a clear and concise process to the way we distribute our information, and to whom we are directing that information to? The only solution is to focus our content, and carefully manage the terms we use.
