A viral marketing campaign can get your product the kind of visibility which can catapult it to instant fame but the competition for eyeballs in the virtual space ensures that you need to work towards building an effective viral marketing campaign . Even if you succeed in getting people in your target market segment to talk about your product, your job is done. If in the process your campaign becomes a universal hit, you hit the bull’s eye. In most cases, a viral campaign does not come about only as a stroke of good luck. You need to work for it by giving it the characteristics of a campaign that has the potential to go viral over the internet. Here’s how you can accomplish the task.
1. Create content that can work
The content forms the core of your marketing campaign . It is this content that gets circulated on the internet if people find it worthy of sharing. A video can be great if you can make it relevant to your product while ensuring that people find it to be worthy of their time. Either make it entertaining or intriguing or give it the shape of a learning experience for people. Hits do come if the content is worthy of it.
2. Make it shareable
In case of a text based campaign, a file enables ease of sharing. On social networking platforms, even a link to a page works well but a file format enables people to download content that is likely to be beneficial over the long term. There is greater likelihood of people sharing such content with others.
3. Involve people right from the nascent stage of the campaign
If it is a marketing campaign for a product that you are working on, involve people to create a sense of anticipation around the product. Make people connect to the campaign. Get their feedback and tell them how the new product works as a solution against those problems.
4. Give people a reason to share
Content with shock value is shared instantly but if you want to keep your campaign free from controversies apart from rib tickling or intriguing content, freebies can also help. At the time of a product launch organizations are not averse to giving free samples or coupons. Promote these in the content. Make sure you do not promise more than you can offer. Be specific on the criteria for freebies to avoid any controversy later.
5. Use social networking platforms to give a fillip to your campaign
Considering the kind of influence that social networking platforms enjoy, it is only appropriate that you promote content on social media to create the base for the content to go viral.
As the internet becomes an important constituent of the marketing campaign of any organization, it is important for you to make sure that your promotional campaign gives your product the desired visibility. For this to happen, your campaign needs to reach out to a large number of people. A marketing video or content that goes viral achieves the pinnacle of success for your marketing campaign. Make sure that you give your campaign a chance to achieve that kind of success.
About the author : Diana Maria is a blogger and a writer. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on new toyota innova 2012 attracted her attention. These days she is busy in writing an article on Diyhealth .
