So, you believe that links are the one and only factor that determine whether your website stick to coveted positions in the SERP and hosting has got nothing to do with it, right? Yah, this is popular perception shared by majority of webmasters and they tend to negate the reality that web hosting can make or break their entire online endeavor. Now, you might wonder how the hosting can play such a crucial role in the entire thing. Ok, let me explain the entire thing to you:
Pathetic Technical Support: Lets say , you are working like hell and just when all your honest efforts start taking shape in the form of a sudden spike in the traffic, you see your website is not functioning. It has got to be something to do with web hosting since there is high probability that the website has got crashed under the sheer volume of traffic. The real drama unfolds when you contact the technical department of your web hosting company. They may start with a high note but eventually you will find that they are not just getting it. Almost all of them are technically challenged and there is little they can do to make your website unless a senior intervenes. So, if you do not want to miss out on this kind of opportunity, you need to move to a reliable web hosting service company.
Downtime: Though most web hosting companies vaunt that they offer 99% uptime, few of them manage to fulfill their promises. If your website remains down forever, you might end up losing a great many number of visitors. You definitely do not like this concept right. So, if you are serious about making your online marketing campaign a great success, you need to do find a web hosting service provider that stick to its promises no matter what.
Bandwidth Limit: Do you know how much bandwidth limit your website is entrusted with? You seem clueless about it. Do not be so, go and ask your web hosting service provider. Now the disadvantage of low bandwidth limit is that your website will always show bandwidth limit exceed whenever there is a spike in traffic. So that means you will always be losing potential clients because of sucking bandwidth limit. Does not sound encouraging right? I hope you have started seeing the probable impacts of a bad web hosting service.
Location: For say, your targeted country is Greece and your website is hosted in India. How that sounds? Pretty bad. It makes common sense to get your website hosted in your targeted country. So, check the server location of your website and if you see that there is not much relation between them, you need to ask them get your website hosted in a country located nearby.
Speed: Search engines have become obsessive with speed and that means, you need to take some additional steps to ensure that your website’s loading time is impressive. And to achieve an impressive loading time, you need to make some changes in the .htaccess file and for that you need to have access to root folder of your website.
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